Personal Branding & Social Media Marketing

Watch the Video Recording here:

When you are creating a business around your passion or area of expertise (i.e. consultant, coach, speaker, author, chef, therapist, or master knitter), creating a personal brand is imperative to stand out from the crowd. Your personal brand will also make a lasting impression on your target audience or employer. Without a compelling personal brand that attracts your target audience, you may find yourself struggling to build a profitable and sustainable business. But even if you’re building a company that has its own brand (i.e. a tech-enabled company or a vegan restaurant), building a personal brand still has benefits. Creating the right brand will not only help you be well known in your field, it will also help you secure employment. Personal branding can be a daunting task and knowing where to start is one of the safest ways to ensure that we don’t get overwhelmed.

Social media marketing is the use of social media platforms to build your brand, connect with your audience, increase sales, and drive website traffic. Social media has become a dominant player across various personal and professional spaces and the major platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. But sometimes, social media marketing to drive sales or business growth can seem like rocket science. How do we navigate this?

In this session, Jemila Wumpini Abdulai, a renowned blogger, writer and digital marketer will guide us through creating a personal brand and using social media to drive business growth or reach potential employers. We are looking forward to learning from her!

We will posting Jemila’s bio in a few days, but to read more about her in the meantime, click here: https://en.wikipedia.org/wiki/Jemila_Abdulai

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Chisom Udeze

Founder of Diversify, Diversify Consult, HerSpace & The Annual

Chisom is an Economist, a Diversity, Equity, Inclusion and Belonging (DEIB) Strategist, and a 3 times founder of impact driven companies. She has over 14 years of experience working with organizations like the European Commission, The United Nations, ExxonMobil and The Economist Group. Chisom is analytical and a data enthusiast. She is passionate about interrogating the cross-sectoral relationship between society’s inhabitants, resources, production, technology, distribution and output. She efficiently and effectively unlocks complex systems, interprets data, forecasts socio-economic trends and conducts research.

Having lived and worked in 7 countries across 3 continents, she is highly adaptable to different circumstances and people, and thrives in uncertain environments.

As the founder of Diversify and Diversify Consult, Chisom and her team work with companies, institutions, governments and civil society to develop sustainable DEIB strategies and embed measurable diversity and inclusion initiatives in the workplace and society. In addition, in 2022, Diversify launched the Diversify Nordics Summit, the largest conference in the Nordics that gathers cross-sectoral stakeholders to amplify DEIB in the Nordics and beyond.

In 2020, she founded HerSpace, a diverse and inclusive co-creation community for all genders, with particular focus on women and non-binary people. In 2022, HerSpace launched HerTech, Women in Tech incubator, for women-led companies, with a focus on the inclusion of diverse founders. 

Chisom is a thought-leader in DEIB and a passionate advocate for mental health and wellness. She writes often on DEIB and justice related topics, some of her work is published on Forbes.

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