Personal Branding & Social Media Marketing

Watch the Video Recording here:

When you are creating a business around your passion or area of expertise (i.e. consultant, coach, speaker, author, chef, therapist, or master knitter), creating a personal brand is imperative to stand out from the crowd. Your personal brand will also make a lasting impression on your target audience or employer. Without a compelling personal brand that attracts your target audience, you may find yourself struggling to build a profitable and sustainable business. But even if you’re building a company that has its own brand (i.e. a tech-enabled company or a vegan restaurant), building a personal brand still has benefits. Creating the right brand will not only help you be well known in your field, it will also help you secure employment. Personal branding can be a daunting task and knowing where to start is one of the safest ways to ensure that we don’t get overwhelmed.

Social media marketing is the use of social media platforms to build your brand, connect with your audience, increase sales, and drive website traffic. Social media has become a dominant player across various personal and professional spaces and the major platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. But sometimes, social media marketing to drive sales or business growth can seem like rocket science. How do we navigate this?

In this session, Jemila Wumpini Abdulai, a renowned blogger, writer and digital marketer will guide us through creating a personal brand and using social media to drive business growth or reach potential employers. We are looking forward to learning from her!

We will posting Jemila’s bio in a few days, but to read more about her in the meantime, click here:

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