Business Plan (Lean Canvas) & Brand Communication

Watch the Video Recording here:

Are you thinking of starting a small business or exploring ways to expand an existing one? If yes, then a business plan is an important tool to guide your decisions. You can think of a business plan as a roadmap to successful business execution.

A good business plan will provide greater clarity on all aspects of your business, by describing the nature of the business, the sale and marketing strategy, finance, operations, product/service details, and a projected profit and loss statement. In other words, a business plan is a document that tells what you plan to do and how you plan to do.

With this session, we will explore in details the most important aspects of a business plan and how to tackle the “How To’s”. We will also discuss how to communicate your business and brand identity to secure partners and customers.

Our special guest for this session is Nikol Mard, Founder of Network for Work. 

Network for Work is an organization that empowers highly skilled internationals in Norway to find meaningful and relevant work opportunities. Nikol is a prime candidate to discuss the topic of Business Plan (Lean Canvas) and Brand Communication because when she started Network for Work, she neither had a business or entrepreneurial background, nor waited for her business plan to be perfect. She didn’t overthink her offering. In fact, she took her idea directly to the market to test the concept and customer need.

Nikol had an idea that would bring value to thousands of internationals in Norway – who like her, struggled or are still struggling to find employment in Norway – and was keen to execute it. She learned by doing and is still learning. In our opinion, Nikol has grown Network for Work to become a strong brand and one of the most notable organizations in the employment and professional development space for people of international background in Norway. 

We are so very excited for this session and look forward to hearing from Nikol on Wednesday at 2pm. If you haven’t already registered your attendance to this free event, please do so. We look forward to seeing you!

Chisom Udeze

Founder of Diversify, Diversify Consult, HerSpace & The Annual

Chisom is an Economist, a Diversity, Equity, Inclusion and Belonging (DEIB) Strategist, and a 3 times founder of impact driven companies. She has over 14 years of experience working with organizations like the European Commission, The United Nations, ExxonMobil and The Economist Group. Chisom is analytical and a data enthusiast. She is passionate about interrogating the cross-sectoral relationship between society’s inhabitants, resources, production, technology, distribution and output. She efficiently and effectively unlocks complex systems, interprets data, forecasts socio-economic trends and conducts research.

Having lived and worked in 7 countries across 3 continents, she is highly adaptable to different circumstances and people, and thrives in uncertain environments.

As the founder of Diversify and Diversify Consult, Chisom and her team work with companies, institutions, governments and civil society to develop sustainable DEIB strategies and embed measurable diversity and inclusion initiatives in the workplace and society. In addition, in 2022, Diversify launched the Diversify Nordics Summit, the largest conference in the Nordics that gathers cross-sectoral stakeholders to amplify DEIB in the Nordics and beyond.

In 2020, she founded HerSpace, a diverse and inclusive co-creation community for all genders, with particular focus on women and non-binary people. In 2022, HerSpace launched HerTech, Women in Tech incubator, for women-led companies, with a focus on the inclusion of diverse founders. 

Chisom is a thought-leader in DEIB and a passionate advocate for mental health and wellness. She writes often on DEIB and justice related topics, some of her work is published on Forbes.

Skip to content