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Women in Business: Market Research for Growth

Women in Business is a series designed and led by women to share their knowledge about valuable and necessary business skills needed to drive growth at your company. Whether you are a startup or an SME, this series will introduce you to an inspiring, professional and highly skilled woman. Each session will cover a specific topic and will provide valuable expertise to people who are looking to improve their skills to increase their employability or to develop or start their own businesses.

Market Research for Growth

The third session is facilitated by Chisom Udeze. She will be talking about basics of market research and how it can lead to valuable insight and growth. Market research is a structured effort to gather information about target markets and customers. We use this information to understand them, beginning with who they are. This is a vital component of business strategy and a major factor in maintaining competitiveness and allows companies to make informed decisions regarding products or services that are offered.

In this session, you will have the opportunity to ask questions and receive direct feedback on your business idea. You will also learn practical “How To” on steps to take when conducting your research. Chisom will also share resources for you to conduct your own evaluations to help your business grow.

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Chisom Udeze

Founder of Diversify, Diversify Consult, HerSpace & The Annual

Chisom is an Economist, a Diversity, Equity, Inclusion and Belonging (DEIB) Strategist, and a 3 times founder of impact driven companies. She has over 14 years of experience working with organizations like the European Commission, The United Nations, ExxonMobil and The Economist Group. Chisom is analytical and a data enthusiast. She is passionate about interrogating the cross-sectoral relationship between society’s inhabitants, resources, production, technology, distribution and output. She efficiently and effectively unlocks complex systems, interprets data, forecasts socio-economic trends and conducts research.

Having lived and worked in 7 countries across 3 continents, she is highly adaptable to different circumstances and people, and thrives in uncertain environments.

As the founder of Diversify and Diversify Consult, Chisom and her team work with companies, institutions, governments and civil society to develop sustainable DEIB strategies and embed measurable diversity and inclusion initiatives in the workplace and society. In addition, in 2022, Diversify launched the Diversify Nordics Summit, the largest conference in the Nordics that gathers cross-sectoral stakeholders to amplify DEIB in the Nordics and beyond.

In 2020, she founded HerSpace, a diverse and inclusive co-creation community for all genders, with particular focus on women and non-binary people. In 2022, HerSpace launched HerTech, Women in Tech incubator, for women-led companies, with a focus on the inclusion of diverse founders. 

Chisom is a thought-leader in DEIB and a passionate advocate for mental health and wellness. She writes often on DEIB and justice related topics, some of her work is published on Forbes.

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